I'm Sonja Broach.-image

I'm Sonja Broach.

I'm a Chicago based Salesforce Engineering leader. I have spent 18 years building full-stack applications and CRM implementations across industries spanning green energy, fintech, health care, and commerce.

I am looking for my next role at a company where I can be deeply involved in the success and direction of the product, deliver strong business outcomes, and contribute to a stellar culture.

about-me-image

About me

In my free time time, you can find me reading, painting, working in my garden, or playing with my 3 kids and Boston Terrier.

  • Location:Greater Chicagoland area
  • Age:42
  • Interests:Art, books, holistic health, family, travel, making music with my husband, and of course - business and tech!

Executive Summary

Why am I looking?

I was part of a recent leadership restructuring decision at Sunrun.

Distinguished

I have worked across varying tech stacks in distributed, complex, and data-heavy architectures, but my deep experience lies in Salesforce and the Force.com platform. I have worked deeply with Sales, Service, Health, and Experience Clouds, with more limited experience in Field Service Lightning and Marketing cloud. I have seen large scale issues and dealt with major performance improvements.

Data-oriented

I have worked on all kinds of integrations spanning point-to-point Apex, middleware, and MuleSoft. Also have experience with MsSQL, PostgresSQL, Snowflake, and Tableau.

Grit

I thrive as a hands on vision-painter, solution / technical / data architect, and get hands on when needed.

Versatile

As an engineering leader I have supported large (100) and small teams (5), creating transparent career architecture and strengthening engineering culture. I have managed senior managers, technical architects, test automation leaders, and senior engineers. I am accustomed to a high-growth, fast-paced environment where priorities change frequently.

People-oriented

I invest in my teams and team culture and the careers of individuals. I believe in creating transparency and being candid so people know where they stand and how to move their career forward. I have experience creating staffing strategies of all kinds with permanent, staff augmented, and consultant type employees.

Partnerships and Business Strategy

I work with business partners at all levels including the c-team to envision and communicate long term solution and capability roadmaps, system implementations, and design process automation alongside business partners to translate the business needs into technical design.

North-star vision

I build for quality and longevity with guiding principles that a team can rally around when architecting solutions, including a focus on testing and test automation, strong observability practices, and playbooks for responding to issues.

Work

Director of Engineering, Salesforce Platform

Sunrun, IncApril 2023 - June 2024

- Lead a dual-instance transformation and north star re-architecture. - Managed 100 person team spanning Managers, Engineering, Technical Architecture, DevOps/Infrastructure, Administration, Analyst, Manual and Automated Testing, and Solution Architecture functions.

Director of Engineering

VillageMDMarch 2018 - April 2023

- Delivered innovative, consumer-grade applications for clinical staff and patients through Salesforce Health Cloud. - Managed 15 person team of Managers and Developers. - Sales cloud, Service cloud, Field Service lightning

Director of Engineering

XO Group (The Knot.com)July 2017 - February 2018

- Led team of 15 Salesforce administrators and developers, data engineers, and product managers in service of publishing and supporting content, ad sales, and support for theknot.com pre-acquisition. - Sales cloud

Engineering Manager, Platform Manager

Braintree/Paypal and GrouponJuly 2010 - 2017

- Led teams ranging 5-25 people - Sales cloud, Service cloud, large scale, heavily integrated

Software Engineer

Cars.com2007 - 2010

- Built and supported foundational Salesforce application in Sales and Service clouds - Proposed and won bid to build in-house CPQ functionality and led scrum team through agile transformation process to a completed product.

Get in touch.

Feel free to reach out to me.